St. Elmo and Alice May Massengale scrapbooks
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St. Elmo and Alice May Massengale scrapbooks

Descriptive Summary

Repository: Georgia Historical Society
Creator: Massengale, Alice May, active 1919.
Creator: Massengale, St. Elmo Murray, 1876-1929.
Title: St. Elmo and Alice May Massengale scrapbooks
Dates: 1901-1919
Extent: 1.2 cubic feet (1 box, 1 volume)
Identification: MS 2367

Biographical/Historical Note

St. Elmo Massengale (1876-1929) of Atlanta, Georgia was founder and president of the first Southern advertising agency, Massengale Advertising Agency. In addition to his business endeavors, Massengale served as Secretary to the Georgia Democratic Executive Committee, director of the Georgia State Chamber of Commerce, president and founder of Atlanta Ad Men's Club and co-founder of the Associated Ad Clubs of the World. He was a prominent and active member of Atlanta's social and civic life and was a member of a number of civic and fraternal organizations.,

Alice May Massengale was sister of St. Elmo Massengale and a resident of Atlanta, Georgia.

Massengale Advertising Agency, founded by Massengale in 1897 in Atlanta, Georgia, handled the first national advertising campaign for Coca-Cola from 1894-1904. Other well-known clients included Red Rock Ginger Ale, Nunnally's Candies and Maxwell House Coffee.


Scope and Content Note

This collection contains scrapbooks related to the Massengale family of Atlanta, Georgia and the Massengale Advertising Agency (circa 1901-1919). One scrapbook (1901-1916), created by Alice May Messengale, contains clippings, photographs and ephemera related to the extended Massengale family and events in Atlanta society. Three scrapbooks (1914-1918), created by St. Elmo Massengale, contain clippings and letters related to his involvement in civic organizations and politics, especially related to his involvement in the campaign of Judge Nat Harris for Governor in 1914 and his time served as the secretary to the Georgia Democratic Executive Committee. Three scrapbooks (1906-1919), created by St. Elmo Massengale, contain clippings and advertisements related to the Massengale Advertising Agency.


Index Terms

Advertisements.
Advertising agencies--Georgia.
Advertising--Southern States.
Clippings (information artifacts)
Georgia--Politics and government--20th century.
Harris, Nathaniel Edwin, 1846-1929.
Letters (correspondence)
Massengale Advertising Agency.
Massengale, Alice May, active 1919.
Massengale, St. Elmo Murray, 1876-1929.
Photographs.
Southern States--Commerce--20th century.
Southern States--Industry--20th century.

Administrative Information

Processing information

This collection is processed at the Basic Level (or collection level). There is no detailed inventory for this collection as it is not fully processed. To request that this collection be added to our priority list of collections to be fully processed as staffing and funding allow, please contact the Library and Archives staff.


Restrictions

Access restrictions

The collection is open for research.


Sponsorship

Encoding funded by a 2008 Archives-Basic Projects grant from the National Historical Publications and Records Commission.